A mobile screen is more than a smaller desktop.

A smaller screen changes how people use a product, not just how much fits on it.

Someone opening a QR menu usually wants to find a product quickly. A crowded opening or a long navigation journey gets in the way.

Mobile design needs to consider content order, touch targets and image sizes together. Every section does not need attention at the same time.

Simplifying a large desktop animation for a phone keeps the idea useful on a different screen. It is part of adapting the experience to its context.